Fjallraven makes hiking gear and camping clothing. Therefore the company's website was designed as a traditional camping products website, similar to competitors such as Columbia and The North Face.
Uniquely, The Kanken bag was created as a hiking backpack that can also be worn every day as a stylish bag. As such, my design is aimed at a fashionable urban audience that sees the bag more as a fashion accessory than a hiking item.
Main Page
The main page emphasizes the bag's variety of colors, its style, and its dual function as an everyday backpack and hiking bag if needed. The guiding idea is embodied in the slogan "where ever you go" and in selecting images that convey fashion.
Product Page
As expected from an E-Commerce website, the pictures are large, and the product is in the front so that the purchase experience would be enjoyable and straightforward.
Illustrations
I personalized the brand’s fox to add character and lightness to the design.
GUI
UX Concept and AE animation for product picker gui
